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Among all direct marketing tools, email marketing is probably the most commonly used and powerful option that can be used for nurturing leads as well as for boosting ecommerce sales. If the email marketing campaign is appropriately designed and conducted then it can help build stronger customer relationships in a highly cost effective manner. Although, Read more>>
It is ridiculous to claim that email is on the verge of dying. In fact, it is one of the oldest and the most consistently evolving mediums of electronic communications. It is also regarded as the topmost direct channel of communication based on its daily use. No wonder, email is not only preferred for personal Read more>>
Email messaging has long been facilitating business as well as personal communications. Email has proved its strength as a universally acclaimed medium and is being extensively used across all categories of businesses as a strong marketing tool. Email can prove to be an effective resource to enhance engagement and enhancement of existing subscriber base. We Read more>>
Persistence and creativity are the most important attributes of email marketing professionals. They need to be consistent in their efforts to elicit responses from the recipients of the emails in the hope that their emails are opened and the reader clicks the Call to Action button. One has to devise a unique strategy for people Read more>>
No business can survive without a robust communication platform. Email has emerged as the most powerful medium for communications related to business operations as well as marketing. Right Email Service Provider has ability to provide detailed analytics in terms of success of email marketing campaigns. There is a plethora of details that can help assess Read more>>