Simple Ways to Protect Your SEO Efforts during a Website Migration

A company’s website, in a digitally-driven world, represents what a company does, what it offers and why it matters? A website that communicates efficiently and is backed by the best SEO techniques can tap on valuable opportunities. Do you know why some websites can’t make the most out of it even if they are hosted on dedicated server or cloud servers? Reason – these websites lack potential attributes followed by their negligent approach. No matter whether you are planning to buy a new domain name or update your existing website, it is indispensable that you put your best foot forward while taking up the transition process. It goes without mentioning that when an existing website is re-launched with new domain name, there are possibilities that your website’s conversion rate, traffic, and presence may get affected.

Through this blog post, I am making an attempt to share some of the best SEO practices, which can help save the value prop that you have earned in your website at the time of migration or redesign.

Prior to taking migration process forward, it is important that you must have a clear understanding of your mission-critical website, right from its ranking to its designed.  For this, there are plenty of tools available online that can help you collect all the information required. Here, is a list of information that you need to garner in order to ensure successful migration or re-launch of your business website:

Indexed Webpages:  In order to find how many webpages have been indexed on a particular search engine platform, input ‘site: xyz.com’. And, you will see the number of indexed pages of your website.

Sitemap: Login to your webmaster, select crawl, click on the sitemap option, and download your website’s sitemap from there. This sitemap will give you the complete information about the types of URLs on your website. Also, the webmaster tool provides a provision to apply mass rules for migrating from old URL to the new one.

Robots.txt: It is always sage to comprehend what pages you have disallowed. You can simply log on to your webmaster tool, select the option Crawl from the sidebar, and click on Robots.txt Tester to view the URLs for which you have applied robots.txt.

Index

Backlinks: Today, it is very important to have a good number of backlinks for your website on high Domain Authority (DA) and PA (Page Authority) sites. Also, you need to make sure to redirect link value of your old website to the new one.  Again, you can log on to webmaster tool, select Search Traffic, and then Links to your site to glean through the number of links. What you can do is – you can prioritize the pages for redirection according to their importance.

Now you must be thinking how would it help save your SEO inputs, and pass the value to the new one? Well, taking insight of a number of links to your website will allow you to ensure that redirection is passing the same vale and accuracy sane as the existing ones.

 SEO Audit: This is one of the most critical steps, allowing to determine the positives and negatives of your currently running website. The lessons learned from the audits will give you an idea about what should be migrated and what should not be. Furthermore, you can apply optimization techniques on new website for a successful migration process.

Once the migration process is successfully completed, it becomes essential to consider the below-mentioned pointers in order to curtail ranking dropdowns as the search engine indexes your new website:

Header Responses:  Now, you need to find if your newly launched website contains any broken links, temporary redirects, or server errors. If any, fix the same immediately. You can simply seek complete details about this using your webmaster tool. Select Crawl and then Crawl Errors to have an insight.

Index

301 Redirects: You need to create a 301 redirect map. And, if you would overlook this important factor, you would lose a great amount of user-generated traffic, and your website would, thus, turn into a failure. Furthermore, this will help you to collect a list of all revamped URLs. By comparing the old URLs with the new one, you can simply redirect your existing URLs to the new one.

Duplicate Content Analysis:  Duplicate content can bring your website rankings down on all search engines. Determine the duplicate pages and content, and delete them using canonical tag application.

PageSpeed: This tool helps you determine effective ways to make your site run faster, and giving it the mobile-friendliness feature.

Robots.txt: Once your website is up, make sure that robots.txt is not blocking the crawler to coming onto your site and pages.

Meta Descriptions and Title Tags: Meta description and titles are visible in the search results. It is important to ensure that your title tags are adequately arranged, unique, and correct.

Above all, do not forget to take the backup of your files, and do not cancel the service until the migration process gets accomplished.

Considering the aforementioned points, you can ensure the success and high visibility of your mission-critical website.

About Taiba Fatima (151 Posts)

Taiba Fatima is a Delhi, India based content writer with a knack for technical writing. Her alacrity to explore new horizons and learn technological advancements add piquancy to her writing profession. Apart from technology, she is a passionate blogger and loves to write about other verticals including: BPO sector, Travel, Art & Culture.


17 thoughts on “Simple Ways to Protect Your SEO Efforts during a Website Migration

  1. Anders

    Hi there, You’ve done a great job. I will certainly digg it and personally suggest to my friends.
    I am confident they will be benefited from this web site.

    Reply
  2. dylanclemons

    If some one wishes expert view concerning blogging and site-building afterward i advise him/her to go to see this blog, Keep up the nice job.

    Reply
  3. alexander

    Thank you, I’ve recently been looking for information about this subject for a long time and yours is the best I have found out till now.

    Reply
  4. Dellviner

    I don’t even know how I ended up here, but I thought this post was good.
    I don’t know who you are but certainly you are going to a famous blogger
    if you are not already 😉 Cheers!

    Reply
  5. ramiroridgley

    Your way of describing everything in your article is truly fastidious, every one can simply understand it, Thanks a lot.

    Reply
  6. peggystratton

    I do not even know how I ended up here, but I thought this post was great.

    I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉

    Cheers!

    Reply
  7. maricruzsimons

    This is a really good tip particularly to those who have visited your blog for the first time. Short but very accurate information… Thank you for sharing this one. A must read post!

    Reply
  8. saundra

    Hello.This article was really interesting, particularly because I was searching for thoughts on this matter last Tuesday.

    Reply
  9. eric cintron

    Attractive section of content. I just stumbled upon your web site and got accurate information from your blog posts.

    Reply
  10. 신비감플러스

    First of all I would like to say superb blog!
    I had a quick question that I’d like to ask if you do not
    mind. I was interested to know how you center yourself and clear your head before writing.
    I’ve had a difficult time clearing my mind in getting my ideas out.
    I truly do enjoy writing however it just seems like the first 10
    to 15 minutes are generally lost simply just trying to figure out how to begin. Any ideas or tips?
    Thank you!

    Reply
  11. Anonymous

    Thanks , I have recently been searching for info approximately this topic for ages
    and yours is the best I have found out till now.

    Reply
  12. majorquisenberry

    Everyone loves what you guys are usually up too.

    This kind of clever work and exposure! Keep up the very good works
    guys I’ve included you guys to my own blogroll.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

*