YouTube, world’s 2nd largest & captivating search engine can also contribute in taking your business on the top of the world… The online video sharing website, launched in the year 2005 was picked up by Google Inc. for around US$1.65 billion in 2006. Facts available reveal that this most ostensible platform of video contents is one of the biggest revenue generation sources for Google.
YouTube Rage: Changing Society
This social media platform has changed people in multifold ways – not only keeping them abreast with the emerging trends, however generating sense of awareness across all age groups. With the passage of time, it has become a lucrative choice for organizations as more and more viewers including advertisers migrated from electronic media to the world of Internet. Perplexing! However true, at present YouTube exhibits around 6 billion hours of video contents that is visited by users each month.
Right from the domain of film lovers to video aficionados and service industry CEOs to CXOs, it boosts tens of lakhs of users to move from a low cost to no cost marketing hub, and expeditiously conveys better returns on investment. Not to mention, it helps thousands of advertisers to nail out their strong brand presence without cribbing about hefty capital outlays. One viral video could add a value proposition to your business, potentially helping you to take over your competitors.
Best Platform to Endorse Your Brand
Being the most engaging platform, it enables businesses to connect with their prospective and Fpotential customers, which in turn, augments the website traffic, thus leading to more conversions. By making short and customer-oriented videos and uploading it oFn YouTube – clients can reach out to their targeted markets.
Let’s have a look at key takeaways:
- If you are a domain name or web hosting provider, you can make a video that talks about the various types of domain names, how to buy these domain names, steps to follow, how to seek a reliable provider, how to setup a server, and highlighFt various other important traits of offered product/services in a textual, pictorial, or audio-visual format.
- You can advertise your brand by undergoing a few simple and user-friendly steps.
- You can upload testimonials, awards and recognition that your business has achieved in order to engage more clients
Remember, the more relevant videos, the higher the rankings. Relevance and accuracy of data is a critical factor that businesses need to imbibe in their brains when planning to upload a video. It’s no more a hidden truth that Google gives preference to critical videos uploaded on YouTube and improvises search engine rankings of a website.
Getting Started with YouTube
In order to post your content, you need to first create your account on YouTube. For this, you are required to have a Google Gmail account. It is an optimal decision to generate an account austerely for your company that swiftly link services like YouTube and Google+ altogether.
Click on the Upload Button
Select your user name that points toward your business presence. It is advised to refrain from using generic keywords as it may not get required paparazzi. Your user name should be one word with no spaces and special characters.
Once you are done with the account setup, you are required to customize your YouTube profile:
Select Your Channel. Basically, there are two channel types that a client can pick from:
- A Partner Channel
- A User Channel
Drive Success by Registering Your Presence on YouTube:
Let’s take a glance at an Informative Wheel:
Video Increases Time Spent on Web Pages
Video inspires users to spend longer view times, and therefore engaging more site visitors, which will boost your analytics. “Length of visits” is an indication of relevancy. Longer visits via highly engaging video content can yield higher conversions. This varies across industries but the search statistics show that viewers are 64 to 85 percent more likely to buy after watching a product video.
According to ReelSEO’s Video Marketing Survey & Business Trends Report,
- Marketers Using videos to promote their products/services – 93%
- Clients using videos for website marketing – 84%
- Clients using videos for email marketing – 60%
- Clients using videos for optimizing search engine rankings – 70%
Around 80% of clients have confessed that by incorporating videos on their website they have experienced a positive impact on their business performance. This is not the end of discussion. According to Forbes Insight, around 65% of the individuals who view a video click through to visit the vendor’s website and 50% of those who viewed an online marketing video turned out to be potential customers.
Well, all the above discussed facts and figures self-encourages businesses to go online and promote their business’s critical websites by posting their videos pertaining to their businesses on a reliable yet popular video platforms, namely YouTube. Keeping close eyes on your user engagement, evaluating the reach of your videos, and ensuring your ROI must be the important factors that users shouldn’t cast-off as it is extremely important part of a successful business journey.
The Bottom Line: If you aren’t yet leveraging the online video platforms (growing end-user community), you’re certainly missing the viral online cruiser. However, do not forget that success can’t be attained with a slapdash effort. To be successful on this viral medium, you need to do proper planning, ensure quality of videos, try to be direct and simple in conveying the information, and optimize your videos to engage more customers.