Websites are the digital storefronts for your business. Whether your business is offline or online, you should have a website. Websites help people know what you do, who you are and in some cases allow people to buy products or services directly from your website.
For some businesses, websites are the major revenue generators, and generate even more sales than their offline stores.
That being said, website designs are important because they help users decide on whether to buy from you or not. So only by improving the design, you can enhance your business by up to 2%, which happens to be a lot if you account for the total turnover over a year.
In this blog, we will explain how to revamp a website. Sure, there are ‘N’ number of ways you can do that and while we don’t want to have you biased by our opinion, there are a few things that you should bear in mind while revamping your website.
Why do you need a revamp in the first place?
A website sort of calls out when it needs revamping done on it. There are several indicators that the website sends out for you to pick that it is indeed time to give your site a makeover or maybe start anew.
Speed and overall performance
Websites usually start out fast and end up becoming slower and slower as they age. As time passes by, your domain not only builds authority but also cache and temporary dump files that are better deleted.
The ideal page speed should be 2 seconds. Anything below is better and above worse. As a general rule of thumb, aim for page speeds of 1.5 seconds so that even when the cache builds up, you have a considerable margin (~0.5 seconds).
Even if you’ve fixed your website and the page speeds shows no signs of improving, your hosting plan isn’t probably capable of handling your website; upgrade to an appropriate host, and if possible, to a dedicated server.
Low rate of conversions
A prudently designed website will have better success converting visitors than websites with cluttered design. If your site gets a handsome number of visitors but only a meagre percentage actually converts, it’s high time you start considering revamping.
A conversion is considered successful when an online visitor converts first into a lead and then prospect and finally into a customer.
As long as your products/services are competitive and offered at a budget price range, you should not really be seeing a low conversion rate and MAY consider revamping. If your checkout process is too clumsy, make it short. Honestly, checkout shouldn’t be more than 2 steps.
When there’s too long a queue in a supermarket, customers move to another counter and it’s the same for websites too. Simplify your checkout process as much as you can. Collect only essential details during payment and save all the non-essential forms for a later step.
Your website is old
The older your website gets, the more trust it will have accrued from search engines. There’s nothing wrong with having a website that is a decade old but you need to keep it updated with the latest technology in hand.
As the technology is evolving now more than ever, consider upgrading to the latest version of PHP, Drupal or any other language with which your website is coded.
Keep updating your theme as well. Big brands don’t refurbish their logos for nothing. Who doesn’t appreciate a makeover and out of all people, your customers are fascinated with aesthetics the most.
There is a plethora of tools – both paid and free – available for you to start analyzing your website. Keep track of how the traffic website has grown or declined over the years, and make note of whether you’ve received a positive or negative response from your website every time you’ve changed the design.
Of all tools, Google Analytics is the most profound and since a majority of your network traffic likely comes from Google Search, it makes sense for you to use Google’s own tool. More importantly, Google Analytics can precisely track Google searches that ended up on your website, so you get a clear understanding of your search engine positions.
If the expertise required to revamp is not available within your organization, you can hire an external agency with a panel of analysts and UI designers. Depending on who you hire and the scope of work, this may not be as expensive as it sounds. Third-party revamp, in some cases, turn out to be cheaper because of the thriving competition in the market. Even if you have the required expertise within your premises, you can tap onto the know-how at reasonable prices through a consultant.