“Mobilegeddon,” was the most talked about and highly anticipated update that Google came up with and it took place on April 21st. Many people thought that the update would be shattering but it was not. It is very important in this world of today to make your website mobile friendly as a lot of people don’t use a computer; they use their tablets and mobiles to go to websites.
The idea behind Google launching this update was that it wanted to provide the users with good user experiences and if the user experience is the best, update is no issue with the users.
It is the focus on providing an excellent user experience that makes the importance of this update all the more pronounced. Data shows that 90% of the traffic for Google is mobile. Being online these days is synonymous with being in the phone and not on the computer. Also, mobile visitors are 46% less likely to browse websites of the competitors and 30% would abandon the purchase if your website is not mobile friendly.
Thus, after realizing the importance of mobile-friendly website, how would you tell if you need to step in the mobile friendliness game? To encourage websites to be more mobile friendly, Google has released a guide too stating the best practices. It has also created a mobile friendly testing tool. So what are the three things that you need to know if Google’s mobile update has affected your website.
How Did Google’s Mobile Update Affect Your Website? Find Out In These Three Easy Steps.
1. Mobile SEO Audit:
It does not matter if your website is already mobile friendly, completing a SEO audit would make sure that Google can identify your content correctly and serve your mobile content. One must start by validating the site with Google’s mobile friendly testing tool, and make sure that the resources for the site such as CSS, JS and images can be easily crawled by Google. For this purpose you can also view the Google webmaster tools which offer a mobile usability report. This would alert you on various mobile usage issues like the use of improperly sized content, flash and touch elements that are close together.
One should check the Google Webmaster Tools’ Crawl Errors reports, and then select “Smartphone” tab in order to recognize if the crawler has identified any problems while crawling your site. For example, the problems can be:
- Are important segments of your site blocked? Or are all the pages indexed and crawled as they ought to be?
- Are your pages not being found?
- From where are the errors being referred or linked?
One should also be mindful, to identify from where did these crawling issues source from and ensure that you unblock or block as per need.
- Is it being redirected to the relevant page or a non-relevant page?
- Is accessing the content a problem?
For conducting an analysis for your website one can make use of crawling tools, which is very helpful.
2. Evaluate the Mobile Webpage Visibility and Traffic Behavior
One must identify the top pages and top queries in Google webmaster’s tool with the Mobile filter.
When studying this report one must try and determine the following:
- Are the top pages and queries similar in the mobile search as the search with a desktop, or are these different?
- Are your mobile users searching for the same information in the same way as your desktop users?
- Are there any queries that are offering a high click-through rate despite not being on the top positions?
One must review this report to discover, the top pages from conversion perspective and also those which have a higher bounce rate.
3. Monitor Your Performance And Establish Mobile Search Competitiveness:
One must make use of tools to discover the keywords for your ranking and search competitors. One should make use of this information to recognize potential target keywords .Once you have compiled that list of keywords, use them with keywords from your search query reports and create master list that consists of all the keywords. Now that one knows the potential keywords to focus on, track and monitor progress. Identify what has caused potential ranking gaps.
All this would help greatly in analyzing what the mobile friendly update has done to your website and would surely help in keeping pace with it.