Dedicated Server Hosting > Blog > There is More to Domain Name Extension than Meets the Eye


There is More to Domain Name Extension than Meets the Eye

If you are going to launch your very own business website or a personal portfolio, then the first task is to choose a domain name such as .com, .au, or .in to name a few. There is more to a domain name than being a mere extension of your website and it is rightfully referred to as TLD or Top Level Domain.

Number of Options

Users can choose from a great number of Domain Name options as every domain name is designed for a purpose. For example, the most extensively adopted .com domain is associated with commercial websites. Similarly, country specific domain names provide information about origin of the website such as a business website from UK would ideally choose .UK domain name to attract customers from that country.

In order to understand the amazing power of domain names, one must study the curious case of that suddenly catapulted to the most coveted number one position on major search engines including Google. The profound success of such domain name can be attributed to the close similarity with the most likely keywords. It only goes to prove that a domain name can be exploited for gaining considerable SEO benefits if it is smartly constructed.

Google is however quick to dismiss the idea of assigning higher ranks to a website only because of the domain name and states that every type of domain name is accorder parity while the ranking is considered. All said and done, if you are eying an international audience, then domain name extensions such as .in or .au will definitely offer an advantage while launching business in India or Australia respectively.

Selection of the Right Domain Name

Every new website has to be associated either with a generic Top Level Domain (gTLD) or a ccTLD that is an acronym for country level Top Level Domain name. Websites must go for ccTLD if these are expected to target customers of a specific country. It is found that ccTLD can be used to influence search engines for a higher search ranking.

However, we cannot claim the same in case of generic Top Level Domain names as Google hardly assigns any significance to the type of gTLD including .info and .hotel and so forth.

Curious case of ‘not com’ extension

Google rankings can be impacted due to number of factors and the domain name extension is just one of these as confirmed by a recent study. The study has provided ample proof that underlines importance of appropriate not-com domain names in terms of higher Google rankings.

If your website ranks pat page three on Google results in response to a keyword search, then your business is as good as non-existent. Therefore the study assumes remarkable significance for websites that are backed by domain names other than .com extension. There are a large number of factors that are part of the heady mix which can be attributed for upward movement of the website in the ranking hierarchy.

Among all these factors, the role of domain name extension is shrouded in mystery. This was the basic purpose of recently concluded study by DNA. The Study was aimed at understanding how a non .com extension influences page ranking if chosen appropriately. Are the new types of extensions in a better position to boost rankings in caparison with their conventional counterparts?

It was essential to examine rankings with respect to keywords that are closely associated with the business being promoted by the website. Four domain names that did not have a .com extension were chosen for the study and it was found that for thousands of searches that were spanned over a month, every single website appeared on the first page.

It must be highlighted that majority of ranking results were for the extremely competitive keywords in their own business domains. The results are amazing not only because of these factors but also in terms of Domain Authority of these websites.

Every website is accorded a number between one and hundred for indicating its ability to rank higher on Google pages. The number also denotes support of high quality inbound links to the website. Low Domain Authority score simply means that the website is poorly supported by quality inbound links.

Websites with a traditional domain extension including .com must possess an average Domain Authority score of 33 in order to achieve higher Google ranking. Surprisingly, non-conventional domain extension can help a website rank higher in spite of a low Domain Authority score. This goes to prove that any website with a legacy domain name extension must struggle hard to get to the top ranks.


Ability of a non-traditional domain name to earn higher search engine ranks in response to organic search can help website owners obviate paid search activities. Ne for Domain name extension can be a great resource to push your website without spending for marketing activities.

For More Info : Can I Buy Web Hosting Without a domain Name?

About Ryan (6 Posts)

Leave a Reply

Your email address will not be published. Required fields are marked *