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How Can the Internet of Things Drive Cloud Growth

How Can the Internet of Things Drive Cloud Growth

The Internet of Things, or popularly called the IoT, has changed the world in many ways. This trend has been responsible for introducing innovations across different industries. It has evolved from the simplest fitness trackers or consumer accessories to complex automated systems for homes and cars. These objects make up a network which must actively connect to web servers in order to function. This technology is on the rise and according to reports; it is likely to cross about 25 billion units at the turn of this decade. So, one can imagine the huge volumes of access requests that must be handled by hosting companies and their servers. So, the IoT is also slated to dramatically change the hosting world, ushering in new opportunities and challenges.

All businesses, government offices and buyers slowly understand the advantages of the IoT. It is believed that the IoT and Big Data analytics will be the main causes for cloud growth in the subsequent years. Global Cloud Index has rightly forecasted that the total traffic using cloud technologies is set to become 14.1 zettabytes by 2020. Incidentally, by this time, cloud technologies will make up almost 92% of data center traffic. The rise is believed to be due to an increased adoption of cloud architecture.

Businesses are turning to the cloud because it can support multiple workloads, far more than any traditional data center. So, this is a major factor in shifting to the cloud for businesses which want to enhance their big data analytical power. Reports indicate that both IoT and big data analytics will witness the highest rate of growth in the business sector as these technologies will handle nearly 22% of total workloads. The IoT market is expected to be twice the size of the combined total markets for tablets, computers and smartphones.

Almost 8% of revenue from IoT will be obtained from sale of hardware. The IoT sector is expected to be led by the enterprise sector since device shipments contribute to more than 46%. By 2019, the government sector is expected to become the leading sector for IoT devices. With the IoT, costs will be lowered and efficiency increased.

However, a common rules set for ensuring compatibility is yet to be formed for the IoT. There are hardly any regulations for running an Internet of things (IoT) device. So, it is necessary to have rules in order to solve important security issues. Both cloud computing and IoT are meant to improve efficiency for everyday tasks. So, they have a complimentary relationship. While the IoT will generate a huge amount of data, cloud computing will provide the pathway for this data to travel.

According to announcements made at the CES or Consumer Electronics Show earlier this year, whether it cars or other new devices, many will have cloud technology as their backend. Over the following years, cloud technologies are set to become integral for most devices. The sheer numbers of devices that are now connected to the Wi-Fi in any workplace is an indication of this growth. Without the cloud, such changes cannot take place. So, the IoT needs cloud computing to work and the cloud, on its part, will evolve steadily to offer better support to the IoT.

How can the IoT drive cloud growth?

• The market size of IoT is huge and according to research by the IDC, the global market is expected to grow dramatically. Here, the developed nations will contribute the most revenues. But, in the years to come, it is believed that while developed nations will lead this growth, a lot of revenue will be generated by the developing nations which are now adopting the cloud in a big way.

• Today the number of start-ups for home-based IoT is not significantly huge if you compare the numbers to Google or other large companies which own a bigger part of the market. But, the numbers of start-ups adopting the IoT will grow. This will result in the launch of newer devices and services and consequently trigger more innovations and growth.

• Today, targeted marketing is on the rise and promoters are placing their advertisements for targeted buyer groups classified according to behavioral patterns, demography and psychographics. While Google does not currently have any intention of investing in ads for home-automated objects, it is likely to happen soon. The IoT is expected to throw open a whole new world of advertising.

To sum up therefore, cloud computing and IoT are inextricably linked to one another. If there is growth in the first sector, it is likely to trigger growth in the second. Because of this interdependency, the results are expected to be favorable. The IoT is steadily growing and so is the cloud. The steady adoption of cloud-based devices will help in the growth of the cloud as a whole.

About Vinod Yadav (17 Posts)


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