Customer satisfaction is of utmost importance to establish robust reputation of any organization. However, according to the great entrepreneur Warren Buffet, the process of building a good reputation can take as long as twenty years and it can be damaged in matter of minutes.
Data breach can endanger your reputation
Organizations can adopt several ways to build their reputation. The most time tested and trusted way to a great reputation is by building sound customer satisfaction. Satisfied customers are true ambassadors of reputed enterprises. In modern business world that is highly influenced by online transactions and digital communications, the most significant approach to build a strong reputation is by offering seamless protection of customers’ online information to earn their trust and.
Loss of customer information can be caused due to cyber attacks and data breach attempts. Major events that lead to significant loss of data can jeopardize organization’s financial status and hard-earned reputation. In spite of series of measures implemented by organizations for data protection, the number of events that lead to data breach are on the rise.
Insights into data breach
Data breach is most commonly caused due to involvement of unauthorized persons in handling the data. It is usually related to sensitive, secured, and confidential data. A data breach incidence should not be perceived to be a mere technical glitch. It puts serious question mark on reputation as well as credibility of the organization. Data breach also reflects on the organization’s ability to put in place data security arrangements as well as data backup plans.
Data breach that involves customer details including credit card or debit card information, user names and passwords amounts to breach of trust since the customers presume that the organization has taken precautions to safeguard such critical information.
If a data breach happens in organizations that deal with highly classified information related with country’s defense establishments, citizens, financial information, or any other information of serious nature can lead to serious consequences because the data could be used to destroy the nation’s security.
How a data breach happens
We can list number of reasons that can potentially harm organization’s data integrity and lead to the breach. In the following instances, a data breach can be a common consequence.
In the phishing attack there is an act of sending bogus mails that appear to originate from trusted sources and ask for recipient’s personal information. There may be a fictitious mail from your bank asking you to share your personal details.
Another common attempt of data breach is known as hacking. It usually involves introducing malware into the system for accessing vital information of the organization. Data breach can also be a consequence of human error or an inadvertently misplaced data.
Steps to avoid data breach
Implementation of cloud based solutions- It may sound strange, but cloud is the place that can ensure the top-most security of an organization’s data. There have been considerable advances in terms of cloud’s capability of providing impregnably secure solutions for data protection. Cloud service providers are extremely careful about security of data in cloud. Clients can choose private cloud solutions fo enhanced data security.
Securing connections with SSL encryption- Installation of SSL certificate in servers can ensure digital binding or cryptographic key to organization’s data in order to enable security of data transfer from web server to browser. SSL encryption is the most popular way to secure client’s information during the online transactions. The visibility of SSL sign in the URL of organization is also instrumental in enhancing authenticity and reputation of organization. It is the most sought after security protocols by majority of website owners.
Disaster Recovery Planning- DRP or Disaster Recovery planning is an efficient way of acquiring immunity against data loss in the event of any major data breach attempt. Disaster Recovery Planning involves storage and backup of data on remote servers to protect mission critical data from any damage due to natural disasters or cyber threats.
Adoption of practical measures for data security
Reputed cloud service providers attach great significance to clients’ data security and implement an impressive array of security measures to thwart any attempt that may compromise data security. These practical and high end cloud data security measures are capable of making clients’ data available even during an ongoing event or disaster.
These service providers offer basic DDoS protection as a default feature along with every service offering. This helps prevent routine DDoS attacks. Specially designed anti-hacking solutions such as StopTheHacker are aimed at constant monitoring and safeguarding sites by seamless malware detection and implementation of automated cleanups.
Protection of email functionalities can be achieved by implementing SpamAssasin for blocking of unsolicited and SPAM mails. Phishing attacks that threaten to host phishing pages on clients’ websites are prevented by using Phishing Compromise Alert Services such as NetCraft.
Online businesses deserve flawless protection from cyber threats for protection of data because any type of data breach is ultimately going to harm reputation of organization. You can easily secure your online business as well as business reputation by choosing the right service provider.