Penguin refers to a filter which was designed primarily to capture the websites which spam Google search results; these are effective for identifying spam which the regular spamming systems under Google fail to detect. Penguin was launched way back in 2012 and has been operating periodically. So, the main task of the Penguin was to run in a way so as to catch the websites which were found to be spammy.
The sites thus detected to contain spam content would continue to be penalized even when they underwent improvements till the time this filter Penguin was run again. This often took months; for instance, the last was in October, 2014 and this meant that websites that had been hit by the filter would have to wait for two more years to be free again. However, with Google making Penguin a real-time component of its core algorithm, these long delays can be cut short.
The latest release ensures that Penguin is real time. As Google continues to re-crawl and re-index the web pages on a continuous basis, these pages are going to be examined by the Penguin filter. So, web pages containing spam will be caught by it and then freed by it in a continuous process henceforth.
This Penguin update is therefore being hailed as a significant breakthrough. Earlier when a webmaster would improve his website, many of the Google algorithms would take notice of the changes fast enough. However, those similar to Penguin had to be refreshed. But with this landmark change, Penguin’s data will get refreshed in real time itself. This means that
the changes will be made visible faster almost immediately after Google has re-crawled and re-indexed any page.
Moreover, with this press release, Google has also stated that it will refrain from confirming future Penguin updates since it will now become a continuous process. The real-time update is currently “rolling out”, and not completely “live” yet. When Google starts to revisit your web pages more often, you are going to see the changes faster.
In this way, Penguin, which was introduced in 2012 to run separate from Google’s algorithm, has now become integral to its core algorithm. It is part of more than 200 signals which are used in the Google algorithm. With the latest update, there will no longer be any waiting period between the updates.
However, for this to work, you need to monitor links to your website regularly. You have to detect the low-quality links and spam websites which are liable to affect your site’s search engine rankings. You can make use of multiple tools for identifying such inbound links and when you have identified these, you can create a distinct spreadsheet to keep this data to track it.
You can download the links from different sources, combine these into a spreadsheet and eliminate duplicates. You can also review the list of such inbound links and determine whether it is from a low-quality website or if it is a “natural” link not created by you.
You can remove the former by contacting site owners and asking them to eliminate these; alternately, you can use Google disavow tool. As Google makes Penguin a part of its core algorithm whenever you remove the spam links, Google will recognize them at once and reward the site with higher rankings.
So, the new update is definitely a blessing to site owners. The goal of this updated Penguin it to cleanse spam and discourage web spam.