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Having a good website is the key to attract potential customers and enhance your business prospects. As a resourceful business owner, you would want to go further than this and do something beyond the ordinary to put your business on the fast lane to success. An effective way of achieving this is to choose multiple domain names. Did you know that this simple move can greatly impact the success of your business?
There are many benefits of registering multiple domains for your business. For one, it can create more marketing opportunities and keep your brand protected online. It helps create newer marketing opportunities for promoting your brand. But that’s not only. Creating multiple domains can help your business in many other ways as well.
It Helps Create Effective Marketing Campaigns
Smart business managers are registering domain names that remind customers of catch lines associated with specific products or marketing campaigns. When your customers click on these domains, it will take them to a promotional page on the main website of your organization. There are companies that even register names of products as domains to specifically sell or market a product or service line.
Draws Attention To A Specific Business Niche Or Brand
If you are using the name of your business as your main domain, you can create additional domains to draw attention to a specific area of your business or to reach a targeted audience. It is not uncommon for businesses to use specific and highly descriptive secondary domain names to sell a specific product or service.
The domain name will leave no doubt in the minds of their targeted audience as to what the website is offering them. This makes marketing rather simple and sharply focused on that specific area of business. It is possible to point an additional domain name to the main website, or even build a specific landing page or website that caters to that descriptive domain name, if you have the resources available to carry out such exercises.
A Proven Way Of Protecting Your Brand Or Business
Creating multiple domain names is fast becoming an effective and proven strategy for protecting businesses and brand names. There are many instances when popular brands have suffered losses because some smart crook came up with similar sounding domain names to mislead loyal buyers. If you have a few popular products that have gone on to become famous brands, make sure you use all possible permutations and combinations of the brand name to stymie the nefarious attempts of competitors or smaller players to cash in on your brand name and make some easy money.
Directs Traffic To Your Business Even Through Misspelled Names
If you have a domain name that tends to be misspelled frequently, using multiple domain names can take care of this problem too. By using multiple domain variants of your business name, you can direct visitors to the main business website. This can prevent them from ending up on an error page or worse, on a competitor’s website. You must trademark your actual name and its nearest variations if your business name is being misspelled. In any case, it is better to purchase domain name variations of your main business name before your competitors do.
Sunil is a content analyst in a leading digital agency based in India. He loves to write on various topics including travel & technology.
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