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Understanding Correlation between a Dedicated IP and Email Marketing

Email marketing has rapidly emerged as one of the most sought after marketing-strategies to connect with customers due to a wide spectrum of benefits including economy, speed, and convenience. Awareness about use of dedicated IP for implementation of email marketing has substantially grown to the extent that these two terms are often mentioned to together.

Assured Email Delivery

Every organization that implements email marketing as a tool to promote business or needs to regularly communicate with business associates or customers via email, must make sure that the emails are securely delivered to the main inbox of desired addresses and not in the spam folder.

Spam folder is the last place one can think of as a final destination of a business email. There are few factors to consider such as sender’s reputation and deliverability of email in order to achieve successful mail delivery. Most of the email filters are programmed to assess reputation of sender’s IP addresses before pushing emails into the oblivion of spam folders.

Dedicated IP assumes importance due to the need for successful email delivery. The article is aimed at conveying necessity of using a dedicated IP instead of a general one can multiply possibility of reaching inbox of the targeted recipient. Dedicated IP has ability to dodge spam folder so that the business mail is delivered into its rightful place.

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Value Addition by Dedicated IPs

Dedicated IP is a very commonly used term by people in web hosting business. It accords a special status to the emails by facilitating their faster transportation via an exclusive path. On the other hand, general IP address has to handle a large number of emails from different sources and therefore deliverability of such communications is slow and questionable.

Adoption of a dedicated IP address is essential if you are planning to send bulk emails to routine subscribers. Having an exclusive IP address shields your reputation which would otherwise be hampered due to unethical practices of hundreds of other senders using same IP address. In order to understand this, you should find how a single sender that is engaged in spamming can influence all other users sharing the same IP address to be branded as spammers.

Email communications are also constantly monitored by top-ranking mail clients such as Hotmail, Gmail, and Yahoo to build databases of blacklisted IP addresses which are known for spamming activities. These service providers sort messages by leveraging blacklist to make sure that their users are protected from being harassed by unsolicited emails.

Some Highlights of Dedicated IPs

Very low bounce rate of emails or rare instances of bulk email communications indicate that you are not an ideal candidate for using a dedicated IP. Ideally, a dedicated IP should be used by senders of bulk emails. In fact, more than one dedicated IP can be used for very high email volumes.

It provides remarkable control on delivery potential of the email communications. If your organization is engaged in sending thousands of emails over a period of five to six days, then a dedicated IP becomes mandatory for saving your messages from being blacklisted.

Second and equally important prerequisite for assured success of email campaign is the email list which must be permission based without a single exception. It would be a great idea to include double opt-in contacts. You need to avoid using public mail addresses such as Yahoo or Gmail while executing email marketing campaigns. Private address is a much better option since it will protect your email from being categorized as a spam mail.

Role of Email Marketing Experts

Reputed email marketing specialists design strategies to protect an organization’s email reputation irrespective of the fact that the client is operating in a shared IP environment. Seamless monitoring of user behavior helps users adopt good email marketing practices by preparing strong email lists.

Email marketing is a complex task which may hamper your reputation as a trusted sender. It is therefore strongly recommended to use a dedicated IP address for safeguarding your organizations best interests. Additionally, a dedicated IP is also the best option to establish your website’s reputation. No professionally operated business would prefer to use an email address that culminates with a generic mail address such as [email protected] and so forth.

What next

Once you have made a wise decision about going for a dedicated IP, then the next step would be to get in touch with the Email Service Provider to find out the most suitable plans from your business point of view. If you wish to gain a flawless reputation for your emails, then the best way is to slowly warm up the freshly adopted email address.

This can be easily performed step by step by slowly increasing the number of emails sent to desired contacts. You need to give some to Internet Service Providers before they can recognize or brand your emails to be originating from a non-spamming email address.

About Saumya Aggarwal (9 Posts)


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