IP based hosting is preferred because of the many conveniences it brings to the hosting process and the many benefits it offers to your enterprise. This type of hosting offers
dedicated IPs containing
virtual hosts and having different IP address. The
web server is configured with numerous network interfaces with the same physical interface. The IP addresses that you get from an IP based hosting can be used for accessing resources that are needed for using the
SSL certificates instead of using the shared certificate which might not inspire confidence among clients. IP based hosting is preferred primarily for the SSL protocol features.