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What is the latest update in SEO?

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SEO keeps changing at a fast pace in order to offer a better user-friendly result to its users. Algorithms also welcome new rules to penalize fake sites and reward the resourceful contents. If you are doing search engine optimizations, you have to consider a few factors essential for your strategy.

Voice Search and Featured Snippet will Make Differences:
Voice search options are growing as people are more using this option to get the answer to their queries. The trend also makes ways for the featured snippets. It is clear that featured snippets give a website more visibility. Consider feature snippets if you want your site to be included in the voice search option. Google assistant devices are using featured snippets to get the answer.

Artificial Intelligence (AI):
Google has already introduced RankBrain for artificial intelligence two years back. Now it has gone beyond this and improves its strategy further. The machine learning ability of Google helps the search engine comes up with the more accurate result. If you are going to optimize for the machine learning algorithm, you make your website user-friendly thinking about nothing other than users.

Manipulative Guest Posting:
Guest posting is solely done for marketing and getting links for your site that enhances your user traffic. Google has criticized this practice and concentrated on useful information only that helps users. So, do some meaningful job along with promoting your company. Think about your users and write blogs that are helpful for them.

Linkless Mentions:
Bing has already adopted the tactics of linkless mentions, and other search engines will do the same things. Giving exact information gets lost amid the concept of branding. As the artificial intelligence adopts the machine learning ability to index result, linkless mentions also come into the context. The smaller industry will definitely get benefits from this.

Mobile-First Indexing:
Since mobile search suppresses the desktop searches, Google has already announced the mobile first indexing option for the companies. The sites that are mobile-friendly will get priority on the search result.