Introduction to Domain Name

Next thing, which is very important to learn from this E-book, is Domain Name that reflects your identity on the World Wide Web. Knowing about a Domain Name is not as techie as it may sound. It can be understood in the simplest manner. Let's start with the introduction and then take a fleet to other aspects which are must for a thriving online venture

What is a Domain Name?

A Domain Name is a right mix of characters that delivers your website an identity. All the websites need to be given a name, so that people around the corner of world can reach the website address easily. That specific site address can be termed as Domain Name.

Whether you are an individual or a business professional, you should opt for a name that resembles your identity across the web. Put simply, it is a unique address on the internet.

Domain Name Registration Process

Registering a domain name can be interpreted like acquiring a small slice of internet real estate, just like obtaining a land in real estate market. The guidelines about Domain registration are not set on a pre-registrar basis; instead, it can be determined by the Internet Corporation for Assigned Names and Numbers, or ICANN. This governing organization is a global regulator of standard practices for Domain Name registrars, Domain Name registrants/ web hosts, and the clients who interact with them. To put simply, a domain name registration is the process of registering a domain name, which identifies one or more IP addresses with a unique name that is easier to remember and use in URL's to outline particular website address.

• First, check availability for the desired domain name.
• Review the domain naming conventions/guidelines to ensure that the desired domain name complies with the conventions
• Review the policy of the domain name registration

Classification of Domain Names

Every website name has a suffix which reflects the domain name it belongs to. Finding the right domain name is undeniably a very significant step in launching your new online venture.

Generic Top Level Domain Names are often recognized as GTLDs or international Domain Names. These are used to indicate an organization/ enterprise or a company, without specifying the country or origin. Examples are .com, .org, .net, .biz… and so on.

Country Code Top Level Domain Names can be called as CCTLDs, which is a combination of two characters representing individual countries. It defines more versatility in the domain name structure. Examples are .ac .ad .ae, .uk, .in and so on.

When it comes to choosing a domain, there are two main strategies that you should keep in mind:

Brand Domain Name- To mark your indelible presence in the market, it is vital to select a domain name that strictly complements your business entity. For example, let's say you were making a website about great professional papers you designed. Here, a great brand name can be Propapers.com. This name has the advantage of being short, it resembles professional attribute and most likely available for registration.

Six common characteristics of Domain Names

Discoverable Domain- After brandable domain names, the next vital strategy is "discoverable" domain. Basically, it is a keyword-rich domain name that is quite generic and costly. Such types of domains are easy to remember and discoverable on the internet. Consider the previous example of professional papers, a great discoverable domain name would be professionaldocs.com. Such kind of domain names are easy to remember, rank well in the search engines and also blend an instant idea about the content of the site.

Finding the right domain name hosting provider

• The registration process starts with selecting a domain name registrar that is accredited by ICANN (International Corporation for Assigned Names and Numbers).
• It is a non-profit private organization, responsible for coordinating with the global internet system of unique identifiers and managing TLD's spaces.
• There are domain lookup tools available at the domain registrar's website that facilitates Domain Name search procedure.
• It is usually a wise decision to look around the customer reviews of the selected registrars prior registering a domain name.
• The web host should be well established, have expertise skills and a large number of satisfied customers.
• Make sure that the registrant you are dealing with is customer friendly and would help you round the clock i.e. in a 24/7 environment.

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