Magento is an open source shopping cart, a super-powerful shopping script. It has been developed by Varien. It uses Zend PHP and MySQL databases. It is very popular platform for ecommerce since it offers mega-flexibility via its modular architecture. Also, it is totally scalable. It is customizable and offers a wide range of control options, which makes it very easy to use – a feature that users, from beginners to seasoned online sellers, greatly appreciate.
Over 240,000 online merchants use Magento. This is because:
1. Magento gives them the option to offer their customers the options to create user accounts, track shopping history, and communicate via contact forms.
2.
Magento the user to add the option of different languages and currencies to suit the requirements of their customers.
3. It can be integrated into the user’s google analytics account to be able to use its options to analyze customer behavior for optimization purposes.
4. Many marketing tools can be used with Magento. Some examples are using coupon codes, organizing price promotions, etc.
5. Via the Magento-Connect interface, the user can access and install over 1700 extensions they can use for additional functionalities.
6. With Magento, the user can easily create their products catalog and manage it well.
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